BMW Group Indonesia managed to record sales of 306 units of BMW at the Indonesia International Motor Show (IIMS) 2011. This figure is almost 3-fold (200%) of the IIMS 2010.
Director of Corporate Communications, BMW Indonesia Helena Abidin said, the BMW 3 Series and 5 Series is the most widely coveted by visitors to IIMs this time. "If BMW's unit sales last year alone there are 111 units," he said when met at the JI Expo Kemayoran Jakarta, Sunday (31 / 7).
Based on data from BMW Indonesia, sales of which began 22 to July 31, 2011 there were 306 units and 50 units of the BMW MINI.
For the BMW brand, the highest sales achieved by the BMW 3 Series with 121 units, followed by the 5 Series with 79 units, with 43 units of X1, X5 with 23 units, X3 with 22 units, and the rest consists of 1M Coup, Series 7, Series 6 Convertible, X6, and Z4 BMW Gran Turismo. As for the MINI, consisting of 20 units of the MINI Cooper S, Cooper S Cabrio 16 units, 9 units of the MINI John Cooper Works and the rest consisting of MINI Cooper and MINI Coup.
BMW Group Indonesia also won the Best Stand Award IIMs to-19 based on the choice of visitors. BMW occupies an area of 520 square meters in Hall B4, Jakarta International Expo - Kemayoran, featuring BMW Car ART by contemporary American artist Jeff Koons and the newest models of BMW 6 Series Convertible, BMW 1M Coup, BMW 325i Edition M, BMW X3 xDrive20d as well as the BMW 320i, BMW 528i, BMW 740Li Business, sDrive18i BMW X1, BMW X5 xDrive35i Business.
MINI occupies an area of 180 square meters display the MINI Cooper S, MINI Cooper S Cabrio and MINI John Cooper Works. The models offered to consumers is the MINI Cooper with 449 million price, the MINI Cooper S with the price of 539 million, the MINI Cooper S Cabrio with 599 million and the price of the MINI John Cooper Works at a price of 679 million, all of them off the road in Jakarta.
The entire MINI purchase through Nusantara Group, will be accompanied with MINI Service Inclusive, in the form of routine maintenance for five years or up to 70 thousand miles and the guarantee of two years with no mileage limitation. Meanwhile, after-sales service will also be backed by skilled technical advisors as well as a trained mechanic.
During the first half of 2011, BMW sales figures showed positive growth by 29%, with a total of 717 units. This figure is driven by sales rose 27% 3 Series, 5 Series rose by 39%, and SAV increased 34%. BMW also won a segment share from competitors in the premium car segment by grabbing an increase from 20% to 27.1% in that period.
Director of Corporate Communications, BMW Indonesia Helena Abidin said, the BMW 3 Series and 5 Series is the most widely coveted by visitors to IIMs this time. "If BMW's unit sales last year alone there are 111 units," he said when met at the JI Expo Kemayoran Jakarta, Sunday (31 / 7).
Based on data from BMW Indonesia, sales of which began 22 to July 31, 2011 there were 306 units and 50 units of the BMW MINI.
For the BMW brand, the highest sales achieved by the BMW 3 Series with 121 units, followed by the 5 Series with 79 units, with 43 units of X1, X5 with 23 units, X3 with 22 units, and the rest consists of 1M Coup, Series 7, Series 6 Convertible, X6, and Z4 BMW Gran Turismo. As for the MINI, consisting of 20 units of the MINI Cooper S, Cooper S Cabrio 16 units, 9 units of the MINI John Cooper Works and the rest consisting of MINI Cooper and MINI Coup.
BMW Group Indonesia also won the Best Stand Award IIMs to-19 based on the choice of visitors. BMW occupies an area of 520 square meters in Hall B4, Jakarta International Expo - Kemayoran, featuring BMW Car ART by contemporary American artist Jeff Koons and the newest models of BMW 6 Series Convertible, BMW 1M Coup, BMW 325i Edition M, BMW X3 xDrive20d as well as the BMW 320i, BMW 528i, BMW 740Li Business, sDrive18i BMW X1, BMW X5 xDrive35i Business.
MINI occupies an area of 180 square meters display the MINI Cooper S, MINI Cooper S Cabrio and MINI John Cooper Works. The models offered to consumers is the MINI Cooper with 449 million price, the MINI Cooper S with the price of 539 million, the MINI Cooper S Cabrio with 599 million and the price of the MINI John Cooper Works at a price of 679 million, all of them off the road in Jakarta.
The entire MINI purchase through Nusantara Group, will be accompanied with MINI Service Inclusive, in the form of routine maintenance for five years or up to 70 thousand miles and the guarantee of two years with no mileage limitation. Meanwhile, after-sales service will also be backed by skilled technical advisors as well as a trained mechanic.
During the first half of 2011, BMW sales figures showed positive growth by 29%, with a total of 717 units. This figure is driven by sales rose 27% 3 Series, 5 Series rose by 39%, and SAV increased 34%. BMW also won a segment share from competitors in the premium car segment by grabbing an increase from 20% to 27.1% in that period.
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